Business Intelligence (BI)
BI primarily refers to the technologies, practices, and tools used to collect, analyze, and present business data. The goal of BI is to support better business decision-making by providing stakeholders with accurate and timely information.
Aim
Among the numerous tools in BI, dashboards are commonly used -- they provide visual representations of key performance indicators (KPIs) and metrics that provide a quick overview of business performance. They compile data from various sources and present it in an easily digestible format, often using charts, graphs, and tables. Dashboards are designed to be interactive, allowing us to drill down into the data for more detailed analysis.
Result
By using dashboards, we can discover the right insights in an easily understandable format. Dashboards are designed to allow you to apply filters yourself and explore different scenarios with the resulting graphs. By immediately having the right information available and understanding the expected outcome, suitable decisions can be made.
Project Duration
On average, the development of a dashboard takes 1 week – 2 months. The development primarily consists of two phases: (1) Selection of KPI's and design of the dashboard and (2) Collecting data and dashboard development
Case: Market Performance Dashboard
A regional fast-food retailer was interested in understanding the market performance of the business. The business operates in four major markets i.e., Central, South, East, and West.
The dashboard below is an example that focuses on on sales, margins, volumes and conversions.
Usually, the first page of a dashboard contains the most important KPI's. You can navigate through the dashboard using the menu on top or the left. Each page shows the most important trends and figures.
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